Milan Furniture Fair 2019: High Five!!
Aside from the, inevitable, consolidation the main theme at Milan Furniture Fair 2019, and the one which occupied us much more than that which was on show for our perusal, is/was the international furniture industry’s increasing hunger for data; a hunger which embodied itself at Milan 2019 in a exponential surge in the number of manufacturers requiring potential stand visitors to either pre-register, submit a business card or have their Fair ticket scanned before being allowed onto the stand.
No data. No entry.
And a state of affairs on which we have penned several hundred (agitated) words; but, this is neither the time nor place for them. We will however return to them at a later date, not least because the scale of the shift we witnessed at Milan 2019 suggests that as a development it is on it way to becoming standard. Which ain’t good.
Elsewhere the halls of Milan were busier with visitors in 2019 than we remember them for many a long a year, the weather in 2019 cooler than we remember for many a long year, and despair and delight stood as close to one another as every year
And in that sense, and as ever accepting we may have missed one or two gems, not least because we decided against sharing our data in order to view new items of furniture manufacturers had, allegedly, brought to Milan to promote, and so subsequently weren’t on a lot of stands, a smow Blog Milan 2019 High Five!!
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