Privacy Policy of labelfarm GmbH (Operator of smow.de)
Principal
The safety and privacy of personal data has a special value for labelfarm GmbH (hereinafter labelfarm). The
collection, processing and usage of personal data shall only be undertaken with the consent of the individual or due
to a legal obligation. Should anonymous or pseudonymous data be needed for business purposes, then only these forms
of data shall be used.
Personal data stored at labelfarm is protected by extensive technical and operational safeguards against potential
unauthorised access or abuse. Our security procedures are regularly reviewed along with the latest technological
developments.
labelfarm uses a secure method of data transmission known as SSL (Secure Socket Layer) transmission to process user
information.
Ordering and Membership with labelfarm
We collect; store; modify; use and transmit personal data for their own specific purposes towards
the justification and settlement of the user's contract or contract relationships, including individual and personal
customer advice and support, and to protect the legitimate business interests of labelfarm. When necessary, we will
transmit personal data to third parties (such as delivery companies). Only information that is needed to carry out
its task will be transmitted and used.
The usage and transmission of personal data for advertising and market-research purposes is permitted by labelfarm,
unless the user asks us to withhold their personal information when setting up their contract with us. Users can
opt-out of the usage of their data at any time within their labelfarm user-account or by sending a request via email
to labelfarm (info@labelfarm.com)
The usage of personal data for other appropriate purposes is dependent on prior consent from the user.
If a user agrees to the forwarding of newsletters from a shop owner, then they will receive the newsletter content
via labelfarm. The shop owner sends the newsletter information to labelfarm and a transmission of the users personal
data to the shop-owner does not take place
Usage of labelfarm’s Online Offers
labelfarm collects and uses personal user data due to legal obligations or when permission from a user is given, for
the reason of content-wise alterations or changes to the contractual relations with the user in terms of the usage
of tele-media.
As far as is necessary, labelfarm collects and uses a personal data in order to enable users to operate their online
service; for accounting; further legally permissible cases or with the users consent.
labelfarm collects and uses data contained in log-files that the user’s internet browser transmits to us. The data
we receive is the user’s browser type/version; operating system; referring URLs (the user’s previously visited
site); hostname (IP address) of the accessing computer and the time of server inquiry. In order to ensure the safe
communication of the labelfarm online service - it is not necessary for labelfarm to use the data collected in
connection with the specific user. Therefore, after statistical evaluation the data will be deleted and not used in
connection with the user.
Usage of Cookies
For the reason of improving labelfarm’s online service, the commonly-named system of "Cookies" are used.
Cookies are text files, which are stored on a users computer when they visit a website. Cookies are used either once
or over a longer period of time to use a user’s recurring attitudes within the labelfarm site to their benefit – in
terms of personalising the labelfarm online experience and its functions and tools towards individual user’s needs.
The text files contain no address data (i.e. user’s names and E-Mail data) or other personal information. labelfarm
will not link data found in these text files with other data sources. Cookies serve to further our analysis of
web-page usage and enables us to make our service more user-friendly; more effective and safer.
The acquisition and processing of data is purely for statistical purposes and serve for the improvement of
labelfarm’s online service.
User profiles (using false pseudonyms) may be provided for the purpose of advertisement to marketing-studies or for
organising the meeting of demand within our online service, should the user not object. Users can opt-out of their
information being used at any time by deactivating this function within their labelfarm user account, or by
requesting deactivation via email (info@labelfarm.com). The user-profile will in no circumstances, be linked with
the data regarding the ‘pseudonym’.
Deactivation of Cookies
Users can set their web browser to halt the storage of the data files known as Cookies. In some cases this can lead
to certain services and website functions to become unusable.
User Rights to Access to Personal Information
Visitors and users of labelfarm’s web page can request (free of charge) access to any information held about them
and its origin; any recipients of their data and the reason for the storage of such data.
