Ora-Ïto, born as Ito Morabito in Marseille, France, is a French designer, almost by birthright. His father is the designer Pascal Morabito, his uncle the architect Yves Bayard. Although he began to study design, he never finished and instead continued to develop through experience. Ora-Ïto has designed for various brands, from Louis Vuitton and Gucci to gorenje, Apple, and Swatch or the Italian furniture manufacturer Zanotta. With his own studio in Paris Ora-Ïto has received numerous international prizes, and has also received popular acclaim for projects such the Swing Pod s for Capellini, the Everywhere lamp for Artemide or the Eva chair for Zanotta.