Vienna Design Week 2023: Fokus – The Series

There is an argument to be made that while variation and uniqueness are inherent features of craft processes, design strives for the production of endless uniformity.

Or perhaps more accurately design did: while the earliest design practitioners, and those of the 1920s and 1930s who followed them, very much (largely) sought to develop products that contemporary industry could produce en mass as exact replicas of one another, since the 1960s individuals and groups of designers have sought to move away from the design of the identical for a society that is diverse; have sought to develop either systems that allow for individual expression and individual adaptation and/or to develop production processes that inherently and intrinsically enable and foster and realise variety without fundamentally questioning the idea of industrial multiplication and reproduction.

With the showcase The Series Vienna Design Week 2023 allows space for reflections on approaches by contemporary designers to designing for variety, and thereby also for differentiated reflections on contemporary design…….