Fuorisalone Milan Design Week 2011: 50 ways to leave your lover

Last month we posed the question “Is Milan design Week still relevant?

And Antje was kind enough to join our debate.

Thank you!

We assume everyone else found the question so obviously correct that you didn’t feel the need to answer.

And yes, of course we are going this year.

As our old nan used to say – “It’s like an away match in Zwickau on a fine November evening. Not going is not an option!”

In addition to perusing the newest products, ideas and concepts we have a top series of interviews lined up and also more than a little physical labour in the name of research.

But not just that.

Milan furniture fair is celebrating its 50th birthday this year.

And so we have decided to combine our celebrations with our search for the answer to our favourite question.

In 1975 – as part of the aptly named “Still Crazy After All These Years” album – Paul Simon professed to offer all unhappy souls 50 ways to leave your lover.

In the end he offered 5, very lame, options.

In “50 reasons not to leave Fuorisalone Milan Design Week” we aim to compile a list of 50 reasons why Fuorisalone Milan Design Week is still relevant.

Will we succeed?

Can we succeed?

Should we succeed?

Are we perhaps also still crazy after all these years?

We’ll know in a week.

You can follow our “50 reasons not to leave Fuorisalone Milan Design Week” on the (smow)posterous

before we list reasons to love Milan - here reason from 2009 to be wary of spring in northern italy.

Before we start listing reasons to love Fuorisalone Milan Design Week - here a reason from 2009 to be very wary of spring in northern italy.