Hôtel Droog Amsterdam

Back in April 2010 we reported that Dutch design anarchos Droog were planning a hotel in Amsterdam.

On September 16th 2012 Hôtel Droog will finally open for business.

And because it’s from Droog, Hôtel Droog has only one bedroom. Which is really an apartment.

The majority of the complex is taken up with all those things that in a “normal” hotel would be of secondary importance to the accomodation: eating, drinking, shopping, being pampered or relaxing in a garden.

Situated in a 17th century building on Staalstraat in the historic centre of the Dutch capital – and so conveniently next door to the Droog HQ – Hôtel Droog has been slowly opening over the past month or so and looks to us as if it has been principally conceived as an exhibition space; the 160 square metre Gallery taking up a quarter of the available space and offering more than enough room for Droog’s international roster of collaborators to present their take on contemporary art and design. While the adjoining “Fairy Tale Garden” and “Dinning Room” offer the, seemingly, perfect space to relax and digest what you have just viewed.

But we’ll all no doubt be much wiser once the project is fully up and running.

Full details can be found at www.hoteldroog.com

And as soon as the Droog press team get round to uploading the promised press photos into the imagebank… we’ll publish a few.