smow blog Interview: Mark Braun – Reducing, reducing, reducing, while always maintaining an aesthetic tension in a product, that for me is the ultimate challenge.

The exhibition Divine Golden Ingenious. The Golden Ratio as a Theory of Everything? at the Museum for Communication Berlin featured two projects by Berlin based designer Mark Braun, projects which, largely, if not exclusively, owe their form to deliberations on and experimentation with the Fibonacci number. A state of affairs, we considered, makes Mark Braun an ideal person with whom to speak to about the role, attraction and relevance of the Fibonacci number and Golden Ratio in product design.

And so ahead of the exhibition’s opening at the Museum for Communication Frankfurt, we did just that…..

The Museum for Communication Berlin presents Divine Golden Ingenious. The Golden Ratio as a Theory of Everything?

(a+b)÷a = a÷b ≡ harmony? Or, the contemporary relevance of the Golden Ratio In addition to those artificial laws decreed