smow martimás. Or, how the smow network can be considered (almost) Hanseatic

The only FAQ not answered by the smow FAQs is the one that begins, “What is smow……..?”

And as smow grows and grows so too does the F with which the Q is A’d.

The answer in one sense is very simple, smow trade in furniture, lighting and home/office accessories through a series of showrooms and online shops. But that only partly explains “smow”. Doesn’t explain the how, who, why and wherefore. Nor the richness. Explaining the true smow is in many respects best achieved by exploring another trading institution whose superficial simplicity hides its true depth of character ….. The Hanseatic League.