What you see used to be what you got.
However our modern world offers a plethora of viewing possibilities, and so now what you get is influenced by how you see what you see.
To this plethora Berlin based collective Fischer Weidenmüller Unterberg have now added one further option.
Without going into too much detail, through a manipulation of LCD projection technology the Clair Obscur project generates an image which is invisible to the human eye. Only the use of a special filter renders the image visible.
And as if by magic an apparition appears before your eyes.
The trio’s presentation at DMY Berlin has caused more than a little amazement, disbelief, when not downright irritation, amongst the festival visitors and indeed watching the reaction of the public has been almost as much fun as the project itself.
The most obvious uses of the Clair Obscur technology are potentially in the advertising and exhibition design branches, but we’re sure creatives in other fields will develop meaningful and interesting uses.
As it were.
Because Clair Obscur is one of those projects that is difficult to fully explain in photos, especially in the somewhat constrained atmosphere of an exhibition, we have added Fischer Weidenmüller Unterberg’s video to our our photos. It explains it all much better…..