Fashion Week was buzzing. Light fell on fabrics, materials sparkled, and unique settings merged into a multi-sensory experience. And right in the middle of it all: smow – classic furniture that doesn't stand still, but plays along.
Together with the fashion label OBS and sponsor USM, a fashion show was created that combined fashion and interior design in an unusual way. Under the motto ‘...you can rely on us!’, OBS presented its second collection – embedded in a set-up of iconic furniture. Interior design was not relegated to the background here. It became a partner to fashion, setting the rhythm, directing movements and making the collection tangible on the runway.
The concept was simple yet extraordinary: a ten-metre-long circular island connected the workshop, office/living space and nature in its so-called creative space. Furniture determined movement, created stability and opened up spaces for encounters. Fashion and furniture played off each other.
The central element of the workshop was the new, height-adjustable Eiermann 1 M by Tim Schütze for Richard Lampert, while the living area featured the elegant LC4 chaise longue by Cassina, the delicate B 9 a+b nesting table set by Thonet and the purist L25 table lamp by Tecta. Each piece shaped its respective space, whether workshop, living room or garden area, and influenced the line of sight. Furniture became active participants, not just silent companions.
OBS, founded in 2019 by Johannes and Matthias Schweizer, works with a clear vision: reduction, craftsmanship, visible seams and the use of leftover and deadstock materials characterise the collection. Each piece tells a story of character, durability and sustainability – values that also permeate the room concept.
The show deliberately avoided digital effects. Instead, the focus was on materiality, function and presence. Furniture and fashion came together, inspired each other and responded to each other. The result: an experience that can be seen, felt and sensed – design that can be experienced on all levels.
smow, OBS and USM made it clear: the boundaries between design worlds are fluid. On the runway, timeless furniture classics met precisely crafted fashion – sometimes restrained, sometimes powerful. It was as if interior design and fashion were having a conversation that opened up new perspectives.
Fashion Week 2026 with smow was not just a mere appearance. Furniture and fashion became equal protagonists. Space, material and movement merged into a dynamic of their own. Charming, sensual, surprising – a moment that will linger long in the memory.
