In centuries past traditions were something that were established slowly, often becoming such long after those who had began them, who had understood their origins, meaning and function in contemporary society, had shuffled off this mortal coil; in our contemporary world traditions arrive over night, no-one having the patience to wait, no-one wanting to miss out on anything.

In which sense, celebrating in 2019 its second edition, our traditional 3daysofdesign Copenhagen #embassytour.

3daysofdesign Copenhagen 2019 embassytour

USM - Rethink the Modular, Milan Design Week 2015

To celebrate the 50th anniversary of Fritz Haller and Paul Schärer’s USM Haller modular furniture system USM instigated a series

USM powder coating facility Münsingen

As a general rule we ignore rules. Especially those rules that start with “don’t” However, when we were told not