Anyone who follows Willy Iffland on Instagram might think that his daily life revolves mainly around trainers, collaborations and the camera. However, when you meet him in person, it quickly becomes clear that this surface-level impression tells only a small part of his story. Having grown up in Thuringia, near Jena, without a clear plan but with an early flair for media, aesthetics and pop culture, Willy’s career path developed organically into the creative industry. During his
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