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Category: Homestory
2 stories found
Homestory | 28.07.2026

smow Homestory: At Home with Content Creator Willy Iffland

Anyone who follows Willy Iffland on Instagram might think that his daily life revolves mainly around trainers, collaborations and the camera. However, when you meet him in person, it quickly becomes clear that this surface-level impression tells only a small part of his story. Having grown up in Thuringia, near Jena, without a clear plan but with an early flair for media, aesthetics and pop culture, Willy’s career path developed organically into the creative industry. During his

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Homestory | 23.12.2025

smow Home Story: At Home With Artist and Interior Designer Aylin ‘Aya’ Graalmann

There are homes that you walk into and immediately understand who lives there. That's the case with Aylin, also known as Aya. Her home feels like a warm haven in everyday life – open, friendly and characterised by an intuitive sense of design. Perhaps this is because Aya is at home in both art and interior design. And perhaps also because she has learned that timelessness is not something rigid, but rather a feeling of harmony: choosing things that are allowed to remain and being brave

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