Although we rarely have reason to blow our own trumpets, we do regularly have cause to sound our colleagues veritable flourish of bugles, clarions, cornets, horns. And trumpets.
Such is an occasion.
With immediate effect many products in the (smow) online shop can be perused, compared and enjoyed as 360 degree photos.
And they are photos. And not computer generated renderings.
From established design classics including the Vitra Panton Chair or the Eames DSR over modern classics such as the folding stool Falter and onto the timeless, and heavyweight, classics from USM Haller the 360 degree images are the result of months of close cooperation between engineers, photographers and programming specialists.
Aside from allowing an unprecedented impression of the respective objects and an opportunity to truly assess the pieces prior to purchase, the 360 degree images are also a great way to spend that inevitable period of indecision, of deciding whether to actually buy or not. Spinning the objects on the computer screen as the arguments pro and contra spin in your mind, as it were.
In that context our particular favourite is without question the group photo of Artemide’s Tolomeo Tavolo Micro.
In the coming weeks the list of products presented in 360 degree view mode will be steadily increased.
Do please let us know what you think…..