Aside from the, inevitable, consolidation the main theme at Milan Furniture Fair 2019, and the one which occupied us much more than that which was on show for our perusal, is/was the international furniture industry’s increasing hunger for data; a hunger which embodied itself at Milan 2019 in a exponential surge in the number of manufacturers requiring potential stand visitors to either pre-register, submit a business card or have their Fair ticket scanned before being allowed onto the stand.
No data. No entry.
And a state of affairs on which we have penned several hundred (agitated) words; but, this is neither the time nor place for them. We will however return to them at a later date, not least because the scale of the shift we witnessed at Milan 2019 suggests that as a development it is on it way to becoming standard. Which ain’t good.
Elsewhere the halls of Milan were busier with visitors in 2019 than we remember them for many a long a year, the weather in 2019 cooler than we remember for many a long year, and despair and delight stood as close to one another as every year
And in that sense, and as ever accepting we may have missed one or two gems, not least because we decided against sharing our data in order to view new items of furniture manufacturers had, allegedly, brought to Milan to promote, and so subsequently weren’t on a lot of stands, a smow Blog Milan 2019 High Five!!
Milan Furniture Fair 2018, at least amongst those more design led manufacturers, is/was largely about consolidation, largely about new materials, new colours, slight changes to existing objects, with one or the other family proudly presenting their latest members. Which is no complaint, far from it, Milan’s speciality traditionally being the new for the sake of the new, that misguided belief that one has to present something new every year. You don’t. Present something new when you’ve got something new to say, something new to contribute, something meaningful.
Largely ≇ exclusively and there were a few new projects to be found which did have something new to say, did have something new to contribute, were something meaningful. If not enough for a handful. Sure we could have added another project just to compete the quintet, there being no shortage of candidates to choose from, but then just as we don’t expect manufacturers to publish for the sake of the new rather for the quality, so we don’t publish for the sake of the five….
As ever we didn’t see everything, have without question missed things we shouldn’t have missed, things we will regret missing later, apologies all round, but, and with that in mind, our Milan Furniture Fair 2018: High Four!!
Backrests appeared to be a major feature of those new products Konstantin Grcic presented at Milan Furniture Fair 2017. Or perhaps better put, from those new product we saw by Konstantin Grcic, we interpreted the backrest as being central components. But it wasn’t all about backrests, a few thoughts on new products for Magis, Plank, Flos and Mattiazzi.
Much as we moan, moan, and moan about Milan Furniture Fair, it is a rare opportunity to get a snapshot of where individual designers are currently at: differing products for differing manufacturers being displayed in relatively proximity allowing for a nice overview. A few considerations on the latest projects by Ronan and Erwan Bouroullec for Vitra, Magis, Flos and Mattiazzi.
As older readers will be well aware, little gets us down quite like Milan Furniture Fair. Every year our only wish as we cross the Alps is that we will find something to make us thankful that we did. Milan Furniture Fair 2017 produced more such moments than the average year, which we suppose means we’ll be back next year!!
Our Milan Furniture Fair 2017 High Five!!