Not a phrase normally associated with (smow)
To the best of our knowledge no (smow)employee has ever smashed an iPad or capped a WiFi service in protest at the creeping and increasingly obsessive proliferation of technology into our lives.
Despite that, the early summer weeks in the (smow)HQ were dominated by the preparation and production of the very first (smow)catalogue.
That’s print catalogue.
So on paper.
Au contraire nos amis!
Not only is the production of such an analogue catalogue technologically more challenging than coding with that “any-fool-can-do” HTML; but, just as the mechanisation of the textile mills offered the oppressed masses their first, golden, taste of leisure time – so does a print catalogue help us to regain that.
Turn off the computer, enjoy a break, peruse a catalogue. And then turn the computer back on and order.
In addition to featuring a selection of products from the (smow) range the (smow) Designer Furniture Catalogue 2011 also includes biographical information on some of the most important designers and a range of specially commissioned photos of products from USM Haller, Vitra, Moormann, Richard Lampert et al
And is a mighty fine piece of work. Well done to all involved!
If you’d be interested in seeing the finished work, or know someone who would appreciate a copy, please contact email@example.com (NOTE: It is only available in German)
And at facebook.com/smowcom we have posted a photo gallery documenting the production process.