Milan Furniture Fair 2018, at least amongst those more design led manufacturers, is/was largely about consolidation, largely about new materials, new colours, slight changes to existing objects, with one or the other family proudly presenting their latest members. Which is no complaint, far from it, Milan’s speciality traditionally being the new for the sake of the new, that misguided belief that one has to present something new every year. You don’t. Present something new when you’ve got something new to say, something new to contribute, something meaningful.
Largely ≇ exclusively and there were a few new projects to be found which did have something new to say, did have something new to contribute, were something meaningful. If not enough for a handful. Sure we could have added another project just to compete the quintet, there being no shortage of candidates to choose from, but then just as we don’t expect manufacturers to publish for the sake of the new rather for the quality, so we don’t publish for the sake of the five….
As ever we didn’t see everything, have without question missed things we shouldn’t have missed, things we will regret missing later, apologies all round, but, and with that in mind, our Milan Furniture Fair 2018: High Four!!
In his 5th century BC text “The Art of War”, the Chinese military strategist Sun Tzu notes:
There are roads, not to take.
There are armies, not to attack.
There are towns, not to besiege.
There are terrains, not to contest.
There are ruler’s orders, not to obey.1
Were Sun Tzu’s metier the furniture fair rather than the warfare, we feel certain he would have added:
There are objects, not to produce.
IMM Cologne 2018 is awash with such. It’s not IMM’s fault; rather is endemic of an industry which supplies utensils of human need, objects which surround our every waking and sleeping moments, accompany the trials, tribulations, triumphs and temporality of existence, but which all too often do so not with the aim of improving our immediate environment, be that aesthetically, functionally or morally, but of generating profit.
The inevitable result is innumerate brands all desperately trying to prove they can do exactly the same as everyone else, can all do what the t**** soothsayers tell them the market(s) want.
Yet as George Nelson teaches us, don’t produce for a perceived market, produce for yourself. Your customers will find you. And those who don’t, aren’t your customers.
As we say, its not IMM’s fault, IMM is one the major furniture industry platforms, and consequently its visitors are exposed to a very concentrated dose of the unnecessary and unseemly
However it’s not all soulless pastiche, lazy appropriation or “cocooning” at IMM Cologne 2018, there are also works which demonstrate as Sun Tzu reminds us, and despite what we may believe in any given moment, “Anger can turn to pleasure.”
As ever, we’re not claiming to have seen everything, have invariably missed some gems, while there are a few projects which may in retrospect have earned a place in the following list, but on which we are still in the process of forming an opinion.
With that in mind, and in no particular order, our IMM Cologne 2018 High Five!
While figuratively “blowing the roof off” is arguably an aim of every design festival; physically having your roof blown off is not.
Sadly that is what happened to Designblok Prague 2017; Storm Herwart, when not completely de-roofing the Art Deco Palace of Industry which hosted the event, causing damage sufficient to force organisers the cancel the last two days of the five day festival.
A situation not only unfortunate and irksome for the organisers and exhibitors, but disappointing all those who had planned spending the Sunday and/or Monday at the event.
Does however give the organisers a relevant and fitting theme for Designblok Prague 2018 …… but before we get there, our Designblok Prague 2017 High 5!!
Although as an event Dutch Design Week has always had a focus on presenting design in context, design in practice, our feeling is that of late that focus has intensified, something we thoroughly approve of as it helps make tangible that design is, can be, more than pretty objects; does however mean that you increasingly need to take more time with you to Eindhoven. Or accept that you are going to miss a lot of, potentially, interesting and thought provoking presentations.
Necessity meant that this year we followed option two.
But that still left us more than enough time to discover projects to get cross about, be confused by or simply quietly admire.
Or indeed vocally admire: our Dutch Design Week 2017 High Five!!
As regular readers will be well aware, here at smow blog HQ we’re very much of the opinion that fashion isn’t design. Never was. Never will be. Design, and without wanting to wade too deep into the definition quagmire, arose from applied craft/applied art, fashion is applied craft/applied art. And so while unquestionably a creative discipline, isn’t design. Neither is Graphic.
Design can however inspire and influence fashion, past decades recalling numerous occasions of fashion houses being motivated by designers’ works, a particularly apposite recent example being the news that Swiss fashion house Akris have based their Spring/Summer 2018 collection on the works of Alexander Girard, news which motivated us to retrieve a few classic items from the smow blog wardrobe……
If Milan marks the start of summer, Paris marks the end: the gentle warmth of the Lombarden sun and the fresh alpine breeze blowing over the Saloni ceding as it invariably does, nay must, to the brisk crispness of Maison et Objet.
C’est la vie!
The September 2017 edition of Maison et Objet was a disconcerting mix of baroque revival and picturesque, fantasy, Scandinavian, as if late 1980s Philippe Starck discovered hygge.
And over large stretches Maison et Objet 2017 is/was just as terrifying as that sounds. Our only consolation being the certainty that those responsible are but blindly chasing the shadow of a fashion, ’tis but a trend, and trends always, but always, fade.
Fortunately some objects on show arose from more honest origins. As ever we didn’t see everything, apologies to all we missed, but here our Maison et Objet Autumn 2017 High 4!! And some poppy, late ’90s dance…
As older readers will be well aware, little gets us down quite like Milan Furniture Fair. Every year our only wish as we cross the Alps is that we will find something to make us thankful that we did. Milan Furniture Fair 2017 produced more such moments than the average year, which we suppose means we’ll be back next year!!
Our Milan Furniture Fair 2017 High Five!!
As a fair IMM Cologne 2017 didn’t impress, but one or the other product did. Our IMM Cologne 2017 High Five!! And a few words of comfort from Epictetus.