All the Way to Paris

Founded in 2004 by Tanja Vibe and Petra Olsson Gendt as a graphic design duo, ATWTP (All The Way To Paris) has grown into an internationally recognised design studio. The founders met at the Royal Danish Academy of Fine Arts in Copenhagen, where they studied graphic design, and subsequently opened their own studio, which is now located in the historic centre of Copenhagen. With a Scandinavian-pragmatic approach, ATWTP continuously pushes the boundaries of design, combining innovation with high creative quality. The studio's spectrum ranges from visual communication and digital designs to illustrations and art and museum catalogues to interior design, furniture, objects, carpets, fabrics and lighting.

ATWTP's design philosophy is characterised by the search for the essential. It is about eliminating the unnecessary and finding a clear visual language that expresses emotions and moods through colours and shapes.

For &Tradition, All The Way To Paris has designed, among other things, the Mist battery lamp and the Mist table lamp: innovative lights that impress with their combination of aesthetically sophisticated design, functional refinement and Scandinavian elegance, enriching modern living spaces. In addition to its collaboration with &Tradition, ATWTP has also worked for other renowned brands such as Hay, Muuto and Please Wait to be Seated.