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Hay stands for modern, contemporary furniture design that combines functionality and comfort with authenticity and an artistic touch. Hay’s furniture and accessories are characterised by clean lines, high-quality materials and a fresh, uncomplicated aesthetic. From the iconic dining chair to modular sofas and distinctive lighting, Hay offers a versatile range – and with it, interior design solutions for almost every area of life. Hay’s designs always feel accessible, relaxed and surprisingly versatile.
► Scandinavian design with a sense of lightness and fresh vigour
► The idea behind Hay – a reinterpretation of Danish design tradition
► Contemporary classics and extensive Hay collections
► Create interior design concepts or add specific accents with Hay
► Collaboration with international designers – creative diversity as Hay’s hallmark
► Sustainability at Hay – durability as a guiding principle
► Experience Hay first-hand at smow – in-store advice and shopping
High-contrast, casual and versatile – at Hay, contemporary design meets modern classics such as the Rey chair (front right)
Hay’s design philosophy combines the clarity of the Scandinavian tradition with influences from architecture, fashion, art and contemporary interior design. The furniture has a minimalist look, yet never appears austere or cold. Instead, it creates a cosy and invigorating balance of function, Colours and Material.
This is what defines the character of Hay’s design:
► Graphic clarity: Clean lines that do without unnecessary ornamentation
► Variety of materials: A deliberate mix of solid wood, steel, aluminium and innovative plastics
► Inspiring colour palette: A range extending from soft pastel shades to bold accent colours
► Suitability for everyday use: Designs created not for exclusive settings, but for daily use
A clean, graphic design that never looks dull: the Result chair and the Pier System shelving unit
An exciting mix of materials and colour-blocking: Hay interiors featuring the Ceramic Table
Founded with the aim of breathing new life into the innovative spirit of Danish furniture design from the 1950s and 1960s, Hay presented its first collection at IMM Cologne as early as 2003. The company was founded in 2002 by Mette Hay and Rolf Hay. From the outset, the brand’s aim has been to develop functional, high-quality design that is also accessible to a wide audience. To this day, Hay combines industrial manufacturing quality with creative design and a deliberately moderate pricing structure. The brand draws inspiration from architecture and art as well as from fashion and everyday culture. This results in designs that combine contemporary aesthetics with functionality and long-term usability.
The range comprises furniture, lighting and accessories with an international focus, created in collaboration with renowned designers. Characteristic features include clean lines, versatile applications and an approach that naturally integrates good design into everyday life. Since 2018, Herman Miller has also been collaborating with Hay to offer high-quality furnishing solutions for living and working spaces.
The founding duo and married couple Mette Hay and Rolf Hay
Hay is particularly well known for designs that have achieved the status of modern design icons within just a few years. Collections such as About A Chair, Palissade and Mags have established themselves internationally and are prime examples of furniture that works equally well in private homes as well as in hotels, restaurants and modern workplaces. It is precisely this versatility that plays a key role in Hay’s designs shaping the look of contemporary interiors today. Below, we present four of these pioneering designs in detail.
► Mags Sofa: A modular sofa system with a minimalist silhouette that impresses with its deep seating, flexibility and high level of comfort. A variety of modules and upholstery fabrics allow for customised configurations to suit a wide range of living spaces.
“Here I am human, here I’m allowed to be myself” – an inviting Mags sofa that complements the green floor
► About A Chair Collection: Hee Welling’s seating collection offers a high degree of flexibility for living spaces, offices and commercial settings thanks to numerous frame and seat combinations. From bar stools such as the About A Stool AAS 32 to the About A Lounge Sofa, the collection covers almost every application for modern seating.
Sturdy dining chairs – the About A Chair AAC 22 armchair is part of the collection of the same name
► Palissade range: Designed by the Bouroullec brothers, this range of outdoor furniture made from powder-coated steel is groundbreaking in both its graphic design and ergonomics thanks to its slatted structure. The Palissade collection now comprises numerous tables and seating options, as well as versions with woven seats made from recycled polyester.
Palissade Dining Armchair with matching Palissade table
► Copenhague Collection: Originally designed for the University of Copenhagen, this series by Ronan Bouroullec and Erwan Bouroullec combines architectural rigour with the warmth of wood. The collection comprises tables in various sizes and variants, suitable for both living areas and work and meeting rooms.
The Copenhague CPH30 table works just as well as a desk as it does as a kitchen table.
Hay furniture is ideal for both holistic interior design concepts and for creating specific focal points within a room. Anyone wishing to design their living, dining and outdoor areas in a way that is both harmonious and varied will find perfectly coordinated furniture, lighting and accessories at Hay. Far from being monotonous, the Hay range offers plenty of scope for contrasts, surprises and deliberate stylistic breaks. At the same time, the brand includes numerous straightforward entry-level products: lights such as the ‘Matin’, ‘Bonbon’ or the famous Nelson Bubble Lamp often transform the atmosphere of a room in just a few simple steps. Unusual objects and side tables such as the Bowler Table or the Slit Table also create deliberate moments of surprise and lend the interior a playful character.
Hay living room featuring the Silhouette sofa and DLM side table
An eye-catching piece in Lavender – the Hay Bonbon pendant light with an intricately woven shade made from nylon and wool yarn
A vibrant mirror effect in the bedroom – the Slit side table as a bedside table
An important part of Hay’s philosophy is its collaboration with international designers. Different design styles are deliberately integrated without losing sight of the brand’s clear design ethos: functional, accessible and contemporary.
Particularly influential, for example, are the designs by Hee Welling, whose ‘About A Chair’ and ‘About A Stool’ collections are among Hay’s best-known pieces of furniture. Similarly, Ronan and Erwan Bouroullec’s with the Copenhague series, and Jasper Morrison with his Outdoor Market folding sofa, as well as other designs, have made a significant contribution to the brand’s identity.
The portfolio is complemented by designs from designers and design studios such as GamFratesi, Inga Sempé and Doshi Levien, to name but a few. Works by designers and architects such as Børge Mogensen or Gerrit Rietveld also give the Hay world a solid foundation in 20th-century modern design.
Lighting expert at Hay: designer Ana Kraš and her Bonbon lights
A graphically structured design and soft, warm light – the Ava Pyramid table lamp by Ana Kraš
A play on colours, materials and finishes: the Colour Cabinet Tall display cabinet by Muller van Severen
The design duo Muller Van Severen moved from art to design
Hay views sustainability first and foremost as a responsibility towards the product and the user. The aim is to conserve resources by creating furniture that will last for generations.
Key aspects of sustainability at Hay:
► Quality standards: Many products are certified for the demanding contract sector and can withstand the heaviest use
► Environmentally friendly materials: Use of FSC-certified timber and water-based varnishes to reduce emissions
► Circularity: A focus on recyclable materials and designs that allow for repairs and the replacement of individual parts
Sustainable craftsmanship and timeless design are also evident in the Hay Copenhague Table CPH 30
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Finished with water-based varnishes: the Result Chair by Hay
The manufacturing of the wooden bases in the About A Chair collection takes place using FSC-certified oak
To really appreciate the quality and comfort of Hay, we recommend trying out the furniture and having a look in person. Visit us at one of the smow stores near you to examine the materials for yourself and compare different models side by side. Here you’ll find Hay furniture in-store in Germany.
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