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About us

The german smow team
smow Stores and smow online staff 2018

We are smow

As a network of physical stores and an online shop, we can assist you online, by phone, by catalogue and personally on-site to realise your individual interior design concepts. In addition to a wide selection of furniture and accessories, we also offer personal advice and classic project planning, combined with the short delivery times and customer-friendly services of modern online shopping.

The voyages of smow

Over the years, the network of smow stores has spread to all corners of Germany; while the online shop casts its net further afield with its English-language and French versions. Our self-image is characterised by a family idea: We are all smow and have the same roots. Each smow store acts independently and follows its own style; offers different brands and maintains an individual relationship with its city. What unites us all is the goal of trading in high-quality design on fair terms.
smow on tour
smow stores

Our german store network

The first smow store was opened in 2002 in Leipzig. From this beginning Chemnitz followed in 2007 and the smow online shop in 2008, through which we not only supply customers from Germany, but also ship design classics from Vitra, USM & co. all over Europe. With the opening of additional smow stores, we have been able to combine the benefits of online shopping, such as short delivery times and a large product range, with the tactile experience of selecting furniture to ever more customers: smow Stuttgart opened in 2012, Cologne in 2013, Kempten in Allgäu was added in 2014, followed by Frankfurt and Düsseldorf in 2015. Since 2016 we are there for you with a smow store on the Kurfürstendamm in Berlin and since 2017 also in Munich and Hamburg. Since the beginning of 2018, smow Schwarzwald has presented design for living and working in the largest of all smow stores on a proud 1,000 m² exhibition area in Villingen-Schwenningen.
smow trifft snow: 2010
smow meets snow: 2010
smow trifft snow: 2014
smow meets snow: 2014
Kulturstiftung des Bundes Halle
smow meets snow: 2017


Up-to-date info from and about smow is available on social networks. Whether new product, competitions or a look behind the scenes of smow, on Facebook and Instagram, we regularly share highlights from the world of furniture design with you. And because furniture design means more than beautiful furnishings, the smow blog design classics in the context of their time of creation and social, cultural, economic, technical and political influences. Here, we leave the standard treatments of furniture and draw a line from design history to contemporary ideas in the interior sector and onto the future of furniture design. We’re a bit more hands-on on YouTube where our smow-how tutorials explain how to assemble items USM furniture yourself.


Einrichtungsinspiration auf Instagram
furnishing inspiration on Instagram
Neuigkeiten von smow auf Facebook
News from smow on Facebook
USM Montage-Tutorials auf YouTube
USM assembly tutorials on YouTube
Hintergrundwissen auf dem smow Blog
Background and reflection in the smow blog