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smow USM Configurator
USM Haller Highboard L, Customisable
Eames Plastic Side Chair DSR
LC2 Armchair
Adjustable Table E 1027
S 43 Classic
Series 7 Chair 3107
Barcelona Chair
USM Haller Side Table 35
USM Haller Side Table 50
LC2 Sofa
Hang It All
Laccio Table
Wassily Chair
Series 7 Chair 3107 New Colours
Egg Chair
Eames Plastic Side Chair DSX
LC3 Armchair
MG501 Cuba Chair
S 43 Classics in Colour
Line Wardrobe
USM Haller Security Screen
Diamond Chair
Pin Coat
Panthella Midi 320 Table Lamp
Vertigo Nova Pendant
LC2 Armchair Gunmetal
Special Edition
USM Haller Counter Type 1
CH07 Shell Chair
Coat Dots Set of 3
PH 5 Monochrome
The Dots Set of 5
USM Haller Counter L with Security Screen
Bourgie mat
Special Edition
PH 5 Mini Monochrome
Dots Wall Hooks Set of 5
Loop Stand Hall
Pendant Lamp A330S Golden Bell
+ Gift
Coat rack Sciangai
USM Haller Plant Side Table Type 1
USM Haller Counter M with Security Screen
Chaise Tout Bois
Segmenti Clothes Stand
S 35 LH
Aava Chair
Ant Chair 3101 New Colours
RETROit Medley
Vertigo Nova Floor Lamp
Mass Side Table
Catifa 46 Tube
Ponti Umbrella Stand
USM Haller Counter M with Security Screen and Hatch
Hang it all Marble Edition
Special Edition
LP Chair
Petit Standard
NAP Stacking Chair
USM Haller Counter Type 3
Eames Plastic Armchair DAX
Hut ab
Knax Wall Stand
Rack Umbrella Stand/ Side Table
N02 Chair
Nini Stool
DKR Wire Chair Checker
Fiber Side Chair Tube
Maui Chair
Umbrella Stand
Bulb Wall Hooks
Coat Hangers 0112 Set of 4
RETROit Canvas
Cover Side Chair
MR 515/516/517
Juno Chair
Caboche Sospensione
USM Haller Clothes Rack M with Rail, Model II
Knax Copper
Dots Stone Wall Hooks Set of 5
Stool Little Tom
Sticks Coat Rack
Grand Relax
Nest Hook
HAL Tube
S 411
Coat Rack Aster
Today Chair
USM Haller E Sideboard L with Compartment Lighting
Visu Chair
Anglepoise Oversized 1227 Exhibition Piece
CH22 Lounge Chair
Méditerranéa Pendant Lamp
USM Haller Plant Side Table Type 2
Coconut Chair

Planning your reception area

With USM Haller, reception desks can be realised for different sectors

The reception area - business card of the company

Whether law firm, gallery, medical practice or office floor: when planning the reception area one must always remember that the reception is the business card of each company, as well as a central part of the administration. The reception is where the first contact with clients, patients or customers arises: a reception area should therefore be attractively furnished and represent the identity of the company. In addition to the reception counter, the lobby or waiting area plays a central role depending on the size of the company. Atmosphere and customer loyalty are the most important keywords, but above all, each company has its own functional requirements. The successful planning of the reception area therefore always includes representative as well as logistical and practical aspects, such as a suitable colour concept or individual acoustic solutions, seating should be comfortable and reflect the company philosophy: while design furniture by Knoll International, such as the Barcelona Chair by Mies van der Rohe, embodies prestige and seriousness, seating in a start-up or a heavily frequented doctor's surgery may prefer objects such as the classic Series 7 chair from Fritz Hansen.

Design classics from Knoll International

Design lounge chair from Cassina in the reception area

Representative reception area with Eames Aluminium Chairs from Vitra

Reception desk solutions from USM Haller

Proven in terms of quality and functionality, the reception desks from USM Haller are in a class of their own. The modular furniture construction system, developed by Fritz Haller for USM in the early 1960s, can be individually configured thanks to its ingenious design principle and thus solutions for individual reception desks can be realised with the aid of the USM configurator. The minimalist USM design classics are known worldwide and are widely used in the project sector due to their high functionality: and while the USM Haller system is available in numerous RAL colours, the USM reception desk can be adapted to the respective colour concept of the company and thus fits perfectly into any corporate identity.

USM Haller reception desk

USM Haller reception desk

Individual planning with smow

Regardless of whether for a practice or an international corporate headquarters, we will gladly advise you on the individual planning of your reception area, both in the smow onlineshop and in one of the smow stores. In cooperation with our architects and interior designers, we can accompany your project from conception to implementation. Our smow planning department is available from Monday to Friday between 8 am and 7 pm on +49 341 2222 88 66 or via email at