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smow USM Configurator
Eames Plastic Side Chair DSR
5 + 1
USM Haller Highboard L, Customisable
Adjustable Table E 1027
Series 7 Chair 3107
LC2 Sofa
S 43 Classic
Hang It All
USM Haller Side Table 35
USM Haller Side Table 50
Laccio Table
Wassily Chair
LC2 Armchair Gunmetal
Special Edition
LC3 Armchair
S 43 Classics in Colour
USM Haller Security Screen
Diamond Chair
PH 5 Monochrome
Eames Plastic Side Chair DSX
5 + 1
Pin Coat
SE 68 Promotion Set 3+1
Line Wardrobe
Loop Stand Hall
MG501 Cuba Chair
USM Haller Counter M with Security Screen
The Dots Set of 5
Sticks Coat Rack
Dots Wall Hooks Set of 5
Hang it all Marble Edition
Special Edition
Segmenti Clothes Stand
PH 5 Mini Monochrome
Hut ab
USM Haller Counter Type 1
Maui Chair
Cover Side Chair
Nini Stool
N02 Chair
Egg Chair Special Edition 2020
Special Edition
USM Haller Counter M with Security Screen and Hatch
Nest Hook
Eames Plastic Armchair DAX
5 + 1
Coat rack Sciangai
USM Haller Counter L with Security Screen
5 + 1
Coat Rack Aster
Aava Chair
Catifa 46 Tube
Knax Copper
USM Haller E Sideboard L with Compartment Lighting
Visu Chair
Knax Wall Stand
Bulb Wall Hooks
LP Chair
Caboche Sospensione
Umbrella Stand
Vertigo Nova Pendant
Pendant Lamp A330S Golden Bell
RETROit Canvas
CH07 Shell Chair
Juno Chair
Rack Umbrella Stand/ Side Table
Coat Hangers 0112 Set of 4
Coat Dots Set of 3
Ant Chair 3101
HAL Tube
5 + 1
5 + 1
Series 7 Chair 3107 New Colours
S 411
Dots Stone Wall Hooks Set of 5
Vertigo Nova Floor Lamp
MR 515/516/517
USM Haller Highboard L with Angled Shelves
USM Haller Counter Type 3
NAP Stacking Chair
Grand Relax
Petit Standard
Anglepoise Oversized 1227 Exhibition Piece
Today Chair
Méditerranéa Pendant Lamp
Wing Wall-mounted Coat Rack
CH22 Lounge Chair
LC2 Armchair
Barcelona Chair
Egg Chair
S 1520
Coconut Chair
Series 7 Chair Front Upholstered
S 35 L
USM Haller Clothes Rack M with Rail, Model II
Elephant Chair
Alcove Sofa

Planning your reception area

With USM Haller, reception desks can be realised for different sectors

The reception area - business card of the company

Whether law firm, gallery, medical practice or office floor: when planning the reception area one must always remember that the reception is the business card of each company, as well as a central part of the administration. The reception is where the first contact with clients, patients or customers arises: a reception area should therefore be attractively furnished and represent the identity of the company. In addition to the reception counter, the lobby or waiting area plays a central role depending on the size of the company. Atmosphere and customer loyalty are the most important keywords, but above all, each company has its own functional requirements. The successful planning of the reception area therefore always includes representative as well as logistical and practical aspects, such as a suitable colour concept or individual acoustic solutions, seating should be comfortable and reflect the company philosophy: while design furniture by Knoll International, such as the Barcelona Chair by Mies van der Rohe, embodies prestige and seriousness, seating in a start-up or a heavily frequented doctor's surgery may prefer objects such as the classic Series 7 chair from Fritz Hansen.

Design classics from Knoll International

Design lounge chair from Cassina in the reception area

Representative reception area with Eames Aluminium Chairs from Vitra

Reception desk solutions from USM Haller

Proven in terms of quality and functionality, the reception desks from USM Haller are in a class of their own. The modular furniture construction system, developed by Fritz Haller for USM in the early 1960s, can be individually configured thanks to its ingenious design principle and thus solutions for individual reception desks can be realised with the aid of the USM configurator. The minimalist USM design classics are known worldwide and are widely used in the project sector due to their high functionality: and while the USM Haller system is available in numerous RAL colours, the USM reception desk can be adapted to the respective colour concept of the company and thus fits perfectly into any corporate identity.

USM Haller reception desk

USM Haller reception desk

Individual planning with smow

Regardless of whether for a practice or an international corporate headquarters, we will gladly advise you on the individual planning of your reception area, both in the smow onlineshop and in one of the smow stores. In cooperation with our architects and interior designers, we can accompany your project from conception to implementation. Our smow planning department is available from Monday to Friday between 8 am and 7 pm on +49 341 2222 88 66 or via email at