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smow USM Configurator
Eames Plastic Side Chair DSR
4 + Gift
USM Haller Highboard L, Customisable
LC2 Armchair
Series 7 Chair 3107
Adjustable Table E 1027
Egg Chair
S 43 Classic
USM Haller Side Table 35
Laccio Table
Hang It All
USM Haller Side Table 50
LC2 Sofa
LC3 Armchair
Wassily Chair
Eames Plastic Side Chair DSX
4 + Gift
Leather Overlay for USM Haller
Line Wardrobe
Diamond Chair
MG501 Cuba Chair
S 43 Classics in Colour
Series 7 Chair 3107 New Colours
Pin Coat
Dots Wall Hooks Set of 5
Vertigo Nova Pendant
Sticks Coat Rack
Panthella Midi 320 Table Lamp
PH 5 Monochrome
S 1520
Maui Chair
S 35 L
Coat Dots Set of 3
Grand Relax
Loop Stand Hall
PH 5 Mini Monochrome
USM Haller Security Screen
Rack Umbrella Stand/ Side Table
Pendant Lamp A330S Golden Bell
Nini Stool
TAC Chair
Umbrella Stand
Hut ab
Mass Side Table
USM Haller Plant Side Table Type 1
Coat Hangers 0112 Set of 4
USM Haller Counter Type 1
S 411
Caboche Sospensione
Elephant Lounge Chair
Segmenti Clothes Stand
S 35 LH
Cover Side Chair
LP Chair
Catifa 46 Tube
Hang it all Marble Edition
Special Edition
AJ Standing Lamp Stainless Steel
Chaise Tout Bois
4 + Gift
USM Haller Counter M with Security Screen
Ponti Umbrella Stand
Bourgie mat
Juno Chair
Dots Stone Wall Hooks Set of 5
Knax Wall Stand
Petit Standard
Wagner Chair
The Dots Set of 5
Eames Plastic Armchair DAX
4 + Gift
Grand Prix 3130
4 + Gift
RETROit Canvas
HAL Tube
4 + Gift
USM Haller Plant Side Table Type 2
Ant Chair 3101 New Colours
N02 Chair
Bulb Wall Hooks
Coat rack Sciangai
Coat Rack Aster
Ant Chair 3101
Knax Copper
Nest Hook
MR 515/516/517
Méditerranéa Pendant Lamp
USM Haller Counter M with Security Screen and Hatch
NAP Stacking Chair
Aava Chair
Today Chair
Wing Wall-mounted Coat Rack
Visu Chair
Stool Little Tom
USM Haller Counter L with Security Screen
RETROit Medley
Serie 7 3107/3201 Anniversary Edition
Special Edition

Planning your reception area

With USM Haller, reception desks can be realised for different sectors

The reception area - business card of the company

Whether law firm, gallery, medical practice or office floor: when planning the reception area one must always remember that the reception is the business card of each company, as well as a central part of the administration. The reception is where the first contact with clients, patients or customers arises: a reception area should therefore be attractively furnished and represent the identity of the company. In addition to the reception counter, the lobby or waiting area plays a central role depending on the size of the company. Atmosphere and customer loyalty are the most important keywords, but above all, each company has its own functional requirements. The successful planning of the reception area therefore always includes representative as well as logistical and practical aspects, such as a suitable colour concept or individual acoustic solutions, seating should be comfortable and reflect the company philosophy: while design furniture by Knoll International, such as the Barcelona Chair by Mies van der Rohe, embodies prestige and seriousness, seating in a start-up or a heavily frequented doctor's surgery may prefer objects such as the classic Series 7 chair from Fritz Hansen.

Design classics from Knoll International

Design lounge chair from Cassina in the reception area

Representative reception area with Eames Aluminium Chairs from Vitra

Reception desk solutions from USM Haller

Proven in terms of quality and functionality, the reception desks from USM Haller are in a class of their own. The modular furniture construction system, developed by Fritz Haller for USM in the early 1960s, can be individually configured thanks to its ingenious design principle and thus solutions for individual reception desks can be realised with the aid of the USM configurator. The minimalist USM design classics are known worldwide and are widely used in the project sector due to their high functionality: and while the USM Haller system is available in numerous RAL colours, the USM reception desk can be adapted to the respective colour concept of the company and thus fits perfectly into any corporate identity.

USM Haller reception desk

USM Haller reception desk

Individual planning with smow

Regardless of whether for a practice or an international corporate headquarters, we will gladly advise you on the individual planning of your reception area, both in the smow onlineshop and in one of the smow stores. In cooperation with our architects and interior designers, we can accompany your project from conception to implementation. Our smow planning department is available from Monday to Friday between 8 am and 7 pm on +49 341 2222 88 66 or via email at