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smow USM Configurator
Eames Plastic Side Chair DSR
USM Haller Highboard L, Customisable
Barcelona Chair
Adjustable Table E 1027
Series 7 Chair 3107
LC2 Armchair
Hang It All
LC2 Sofa
S 43 Classic
USM Haller Side Table 35
Wassily Chair
Laccio Table
USM Haller Side Table 50
Eames Plastic Side Chair DSX
LC3 Armchair
Coat rack Sciangai
USM Haller Counter Type 1
Pin Coat
Dots Wall Hooks Set of 5
Eames Plastic Armchair DAX
S 43 Classics in Colour
CH07 Shell Chair
Pendant Lamp A330S Golden Bell
Loop Stand Hall
The Dots Set of 5
Coat Dots Set of 3
Visu Chair
Diamond Chair
S 1520
Grand Relax
Hut ab
Knax Copper
Sticks Coat Rack
Catifa 46 Tube
Segmenti Clothes Stand
Line Wardrobe
Maui Chair
Juno Chair
LP Chair
Nest Hook
Rack Umbrella Stand/ Side Table
RETROit Canvas
Ant Chair 3101
Coat Rack Aster
Bulb Wall Hooks
Caboche Sospensione
Aava Chair
HAL Tube
Umbrella Stand
MG501 Cuba Chair
USM Haller E Sideboard L with Compartment Lighting
Coat Hangers 0112 Set of 4
USM Haller Highboard L with Angled Shelves
CH22 Lounge Chair
NAP Stacking Chair
Cover Side Chair
S 411
Anglepoise Oversized 1227 Exhibition Piece
Wing Wall-mounted Coat Rack
MR 515/516/517
RETROit Medley
Nini Stool
Outline Sofa Twill Edition
Special Edition
LC2 Armchair Gunmetal
Special Edition
USM Haller Counter Type 3
Knax Wall Stand
Egg Chair
Coconut Chair
Pouf Fat Tom
Series 7 Chair Front Upholstered
USM Haller Clothes Rack M with Rail, Model II
USM Haller Clothes Rack M with Rail, Model I
Alcove Sofa
USM Haller Waiting Room Table
Dots Stone Wall Hooks Set of 5
USM Haller Clothes Rack L with 2 Hanging Rails
Grand Prix 3130
USM Haller Clothes Rack L with Rail
USM Haller E Highboard L with Compartment Lighting
Ponti Umbrella Stand
USM Haller Counter L mit DIY Security Screen
USM Haller Counter Type 2 (with Angled Shelves)
USM Haller E Clothes Rack XL with Lighting
USM Haller Wardrobe Model II
Outline Highback Sofa

Planning your reception area

With USM Haller, reception desks can be realised for different sectors

The reception area - business card of the company

Whether law firm, gallery, medical practice or office floor: when planning the reception area one must always remember that the reception is the business card of each company, as well as a central part of the administration. The reception is where the first contact with clients, patients or customers arises: a reception area should therefore be attractively furnished and represent the identity of the company. In addition to the reception counter, the lobby or waiting area plays a central role depending on the size of the company. Atmosphere and customer loyalty are the most important keywords, but above all, each company has its own functional requirements. The successful planning of the reception area therefore always includes representative as well as logistical and practical aspects, such as a suitable colour concept or individual acoustic solutions, seating should be comfortable and reflect the company philosophy: while design furniture by Knoll International, such as the Barcelona Chair by Mies van der Rohe, embodies prestige and seriousness, seating in a start-up or a heavily frequented doctor's surgery may prefer objects such as the classic Series 7 chair from Fritz Hansen.

Design classics from Knoll International

Design lounge chair from Cassina in the reception area

Representative reception area with Eames Aluminium Chairs from Vitra

Reception desk solutions from USM Haller

Proven in terms of quality and functionality, the reception desks from USM Haller are in a class of their own. The modular furniture construction system, developed by Fritz Haller for USM in the early 1960s, can be individually configured thanks to its ingenious design principle and thus solutions for individual reception desks can be realised with the aid of the USM configurator. The minimalist USM design classics are known worldwide and are widely used in the project sector due to their high functionality: and while the USM Haller system is available in numerous RAL colours, the USM reception desk can be adapted to the respective colour concept of the company and thus fits perfectly into any corporate identity.

USM Haller reception desk

USM Haller reception desk

Individual planning with smow

Regardless of whether for a practice or an international corporate headquarters, we will gladly advise you on the individual planning of your reception area, both in the smow onlineshop and in one of the smow stores. In cooperation with our architects and interior designers, we can accompany your project from conception to implementation. Our smow planning department is available from Monday to Friday between 8 am and 7 pm on +49 341 2222 88 66 or via email at