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Tavolo XZ3 Round
360° Container
Baguette Outdoor
Tavolo XZ3 Rectangular
Tom & Jerry - The Wild Bunch
Tuffy - The Wild Bunch
Butch - The Wild Bunch
Substance Chair
Happy Bird
Bell Chair Set
Folding Air-Chair
Air-Table Outdoor
First Table
Tempo Clock
Steelwood Chair
Seggiolina Pop
Cuckoo - The Wild Bunch
Paso Doble Chair
Substance Armchair
Tavolo XZ3 Oval
Bombo Stool
First Chair
Little Flare
360° Chair
Vigna Chair
Central Outdoor
First Table Outdoor

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Founded in 1976 by Eugenio Perazza in the industrial northeast of Italy Magis stands today for international design "made in Italy". All products of the Italian manufacturer are made on site, which not only ensures the quality but emphasizes the cultural and craft roots of the company. In addition to innovative chairs and dining room furniture such as the Chair_One or the Tavolo XZ3 dining table, Magis also develop and produce clever everyday accessories, modern garden furniture and the children's furniture collection Me Too.

Baguette Outdoor and Chair_One from Magis

Magis furniture is both developed by the in-house design department and in collaboration with renowned designers such as Jasper Morrison, Steffano Giovannoni or Konstantin Grcic and goes through a long process of development before final production is achieved. A well-known and often copied Magis classic is the Bombo Stool, which is just as home in the residential as in the catering sector. Numerous Magis designs have been recognized with international prizes, including the Federal Republic of Germany's Design Award and the Compasso d'Oro Award, and Magis is represented in several major museums worldwide, including the MoMA, the Victoria and Albert Museum and the Centre Pompidou.

Garden furniture from Magis

In addition to home accessories such as the Cu-Clock or the Tempo Clock, dining chairs and tables, children's furniture and office furniture such as the 360° Container by Konstantin Grcic, Magis offers numerous garden furniture. Characteristic here is the practical Folding Air Chair by Jasper Morrison, which can also be used on small balconies and can be stowed away when not in use. The Magis garden chairs Flux and Vigna impress with their unconventional look, while Central Outdoor is the classic bistro table. A real all-rounder is the Magis chair Chair_One, which can be used both indoors and outdoors and is both stackable and fire-resistant. Magis garden furniture is made of sturdy materials such as plastic or metal and thus proves to be particularly durable and easy to clean.

Magis Vigna garden chair

Dodo rocking bird from Magis

The Me Too Collection from Magis

During a lengthy search for a suitable table for his granddaughter, Magis founder Eugenio Perazza came up with the idea of selling a series of children's furniture himself: the Me Too Collection. Whereby the plan wasn't to adapt existing design furniture to children; but children's furniture should be designed specifically to meet the needs of the youngest, with whom it would also romp, frolic and play creatively. Together with numerous renowned designers such as Eero Aarnio, Oiva Toikka and Javier Mariscal, the Me Too Collection was developed, and which in addition to Magis children's furniture such as the chairs Alma and Seggiolina Pop also includes playful creations such as the toy dog Puppy or the rocking bird Dodo. The Magis children's furniture collection is made of robust materials, is easy to clean and sometimes even suitable for playing in the garden.

Tom & Jerry - The Wild Bunch from Magis

smow sells exclusively originals from licensed manufacturers and is an official trading partner of Magis.

More about 'Magis' in our blog

The Historia Supellexalis: "B" for Bouroullec

...And wherever le Renard and le Porc-épic wandered they were greeted with open arms; workshops and laboratories were made available for them, armies of technicians, material scientists and craftsfolk were set at their disposal and Ronan et Erwan repaid the warmth afforded them through projects as varied as the Officina collection for the Principato di Magis, the Can Sofa for the Haysk of Copenhagen, the Osso side chair for the Friulian Mattiazzi, the Facett collection for the Ligne de Roset, the Aim lamp for the Illuminati di Flos and a great many more in which they pursued considerations on the relationships of an object with space, user and itself, pursued considerations of simplification, modularity, standardisation, systems, tactility et al which had accompanied them since their earliest days, in that they continually reworked and reimagined existing concepts in ever new contexts, new materials, new production processes, and thereby created a portfolio of works that allow one to understand that a Bouroullec is rarely a definitive article but rather any given Bouroullec is a moment in an ongoing research, an ongoing etymological evolution, an object that connects with that which came before it and which will connect with that which comes after it...

Design on Air at the CID – centre d'innovation et de design au Grand-Hornu, Hornu

...Similarly, Formed by Air considers objects filled with air to create stable, functional forms, albeit through processes a little more involved than "standard" inflation and including projects as diverse as Jasper Morrison's gas injection moulded Air Chair for Magis, Oskar Zieta's FIDU steel inflation process as exemplified through the Plopp stool and Rondo mirror or Marcel Wanders' Sparkling Chair/Still Chair for Magis, a work which also stands as a reminder that the inspiration air provides a designer may not be enough to blow away other considerations: Wanders' original plan was to have a chair crafted, in effect, from PET bottles inflated by high pressure gas... To assure the durability of the object, presumably with safety concerns in mind, Magis however opted for thicker plastic and no gas...

smow Blog Interview: Klaus Hackl - Designing isn't an artistic, pseudo-genial, process but rather is based on a practical understanding and observation of daily life

...Klaus Hackl's first solo commercial product, the Gibus laundry basket for Magis, was quickly followed by projects for and with manufacturers as varied as, and amongst many others, Nils Holger Moormann, Werkraum Bregenzerwald and Lifebridge Medizintechnik, with whom he developed the Lifebridge B2T mobile cardiopulmonary bypass system...

smow blog compact Milan 2017 special: Konstantin Grcic

...But it wasn't all about backrests, a few thoughts on new products for Magis, Plank, Flos and Mattiazzi... Brut Collection for Magis Apparently Magis presented the first objects from the Brut collection at Milan 2016...

smow blog compact Milan 2017 special: Ronan and Erwan Bouroullec

...A few considerations on the latest projects by Ronan and Erwan Bouroullec for Vitra, Magis, Flos and Mattiazzi... Officina for Magis The Officina family for Magis is one of our favourite Bouroullec projects, not just because as one of their edgier projects it stands a little more exposed than their other works, nor because it succinctly describes much of what we appreciate in the Bouroullec's work, but for all the way the objects reunite the user with the production process and forces you to reflect on the the hows and wherefores...

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